---
title: Gonzalo Torreras | Fractional CRM & MarTech Consultant
description: "Fractional CRM and MarTech consulting: a complete diagnostic, an improvement plan and ongoing responsibility for architecture and implementation."
---

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[Gonzalo Torreras](https://www.gonzalotorreras.com/?hsLang=en)

- [Work→](https://www.gonzalotorreras.com/work?hsLang=en)
- [About→](https://www.gonzalotorreras.com/about?hsLang=en)
- [Work together→](https://www.gonzalotorreras.com/contact?hsLang=en)

- [English](https://www.gonzalotorreras.com)
- [Español](https://www.gonzalotorreras.com/es)

# Fractional consulting for complex CRM systems.

I diagnose what is holding your CRM back and take responsibility for its architecture and development, working alongside your team to carry improvements through.

[Discuss your CRM](https://www.gonzalotorreras.com/contact/fractional?hsLang=en) [How consulting works](https://www.gonzalotorreras.com/fractional-consulting?hsLang=en)

## Selected work & impact

Rentokil Initial

### Shared data. Local control.

Our team consolidated 21 HubSpot portals into one CRM serving more than 52 countries. I designed how markets share contact records, what each team can see and edit, and how access adapts to different responsibilities.

[Explore the case→](https://www.gonzalotorreras.com/work/rentokil-initial?hsLang=en)

Portals consolidated

21

Countries served

52+

## Core expertise

### MarTech architecture

Bring fragmented portals and tools into a shared system, with data models and access rules that accommodate different teams.

### CRM & RevOps operations

Find why data becomes unreliable, automations fail or routine tasks take too much work, then redesign the processes behind them.

### AI workflow prototypes

Private prototypes exploring how AI can support CRM audits, workflow analysis and development. This work is currently experimental.

## From building websites to leading shared systems.

I started freelancing in 2012 and working under HubSpot partners’ brands in 2014. Frontend performance, clean code and maintainability shaped how I approached each project.

That foundation now informs my work in CRM architecture and team leadership: I assess how a design will be built, who will maintain it and what it will mean for the people using it.

[More about my experience→](https://www.gonzalotorreras.com/about?hsLang=en)

## A technical partner who stays involved.

### From diagnosis to implementation.

A CRM audit and a prioritised action plan are the starting point. Through an ongoing retainer, I take responsibility for technical decisions, guide implementation and review the results with your team.

[Explore fractional consulting→](https://www.gonzalotorreras.com/fractional-consulting?hsLang=en) [Discuss your CRM](https://www.gonzalotorreras.com/contact/fractional?hsLang=en)

Gonzalo Torreras

## Explore

- [Work](https://www.gonzalotorreras.com/work?hsLang=en)
- [About](https://www.gonzalotorreras.com/about?hsLang=en)
- [Work together](https://www.gonzalotorreras.com/contact?hsLang=en)
- [Website archive](https://www.gonzalotorreras.com/abandonware?hsLang=en)

## Connect

- [LinkedIn](https://es.linkedin.com/in/gonzalotorreras)
- [GitHub](https://github.com/GonzaloTorreras)
- [Book a call ↗](https://www.gonzalotorreras.com/meetings/gonzalotorreras/hola?hsLang=en)

## Legal

- [Legal and privacy](https://www.gonzalotorreras.com/legal?hsLang=en)
- [Cookie policy](https://www.gonzalotorreras.com/cookies?hsLang=en)

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