--- title: About Gonzalo Torreras | CRM Architecture & Technical Leadership description: "Gonzalo Torreras: experience in software development, global CRM architecture, technical team leadership and the HubSpot developer community." --- [Skip to content](https://www.gonzalotorreras.com/about#main-content) [Gonzalo Torreras](https://www.gonzalotorreras.com/?hsLang=en) - [Work→](https://www.gonzalotorreras.com/work?hsLang=en) - [About→](https://www.gonzalotorreras.com/about?hsLang=en) - [Work together→](https://www.gonzalotorreras.com/contact?hsLang=en) - [English](https://www.gonzalotorreras.com/about) - [Español](https://www.gonzalotorreras.com/es/sobre-mi) [Back to home](https://www.gonzalotorreras.com/?hsLang=en) # Technical leadership grounded in engineering. Independent practice since 2012 My experience spans software development, global CRM architecture and technical team leadership. I connect decisions about the system with the work needed to build, maintain and improve it. ## Experience, in context. Client work, technical responsibility and contributions to the HubSpot community. Read chronologically 201220142015201720192020202120222025 Projects & ConsultingCommunity & Recognition Selected years; spacing does not represent elapsed time. 1. 2025 CRM technical directionRentokil Initial Projects & Consulting Technical direction became my main focus in 2025 ### Rentokil Initial Managing the shared CRM became my main focus, coordinating team priorities, data quality, access governance and the technical development of the platform. 2. 2022 CRM architectureRentokil Initial Projects & Consulting Collaboration began in 2022 ### Rentokil Initial My responsibility grew from integrations and migration to CRM architecture, access governance and team priorities. [Read the case ↗](https://www.gonzalotorreras.com/work/rentokil-initial?hsLang=en) Programme outcome - 21 portals → 1 shared CRM - 52+ countries Consolidated by the team. 3. 2022 Website & consultingITONICS Projects & Consulting 2022 · ITONICS ### Website development and technical consulting A complete HubSpot website focused on performance and maintainability, alongside technical consulting. 4. 2022 Advisory board memberHubSpot · CAB Community & Recognition 2022 · HubSpot ### Member of HubSpot’s Customer Advisory Board Member of HubSpot’s Customer Advisory Board in 2022. 5. 2021 Speaker at Developer DayHubSpot · Virtual Community & Recognition 2021 · Virtual ### Speaker at HubSpot Developer Day Speaker at the virtual edition of HubSpot Developer Day. [Developer Day 2021 session ↗](https://developers.hubspot.com/community/developer-day-2021/resources) 6. 2020 Champion UserHubSpot Community & Recognition 2020 · Recognition ### HubSpot Champion User Recognised as a HubSpot Champion User in 2020. 7. 2020 Theme Challenge winnerMost Comprehensive Theme Community & Recognition 2020 · Leadstreet · Magazine Theme ### Award-winning Magazine Theme Category winner at the HubSpot Themes Challenge. My contribution covered architecture, HubSpot CMS frontend development and optimisation, alongside another developer and a designer at Leadstreet. [View the award ↗](https://developers.hubspot.com/blog/hubspot-themes-challenge-2020-prize-announcements) 8. 2019 Extension co-creatorHubSpot Developer Projects & Consulting 2019 · Co-created developer tool ### Co-creator of the HubSpot Developer extension Co-created to simplify debugging, cache management and recurring development tasks for people building on HubSpot. [Mentioned on the HubSpot blog ↗](https://developers.hubspot.com/blog/sprocky-goes-to-inbound) 9. 2019 Speaker at Developer DayHubSpot · In person Community & Recognition 2019 · In-person session ### Speaker at HubSpot Developer Day Presented my approach to multilingual websites in HubSpot, alongside development tips and techniques drawn from client work. 10. 2019 Champion UserHubSpot Community & Recognition 2019 · Recognition ### HubSpot Champion User Recognised as a HubSpot Champion User in 2019. 11. ≈2017–2022 Champion Community Member≈2017–2022 Community & Recognition ≈2017–2022 · HubSpot ### Champion Community Member Sustained recognition over approximately five years for helping users and developers resolve technical questions in the public community and on Slack. 12. 2015 Partner collaborationLeadstreet Projects & Consulting Collaboration began in 2015 ### Development with Leadstreet The collaboration grew from website delivery and solving platform limitations into broader process design and supporting other developers. 13. 2014 White-label developmentHubSpot partners Projects & Consulting Collaborations began in 2014 ### White-label partner collaborations Technical services delivered under the brands of multiple HubSpot partners, contributing to their clients’ projects. 14. 2012 Independent developerFreelance practice Projects & Consulting Independent practice began in 2012 ### Freelance development I began freelancing after learning HTML, CSS and JavaScript and developing my skills in PHP, WordPress and other CMS platforms. Full-stack projects led to a focus on frontend performance and maintainable code. ### Independent AI exploration Prototypes for CRM health, workflow analysis and platform administration. ## An engineering approach to architecture Years of frontend and CMS development established the principles that guide my work today: performance, clear structure and long-term maintainability. That practical experience helps me evaluate architectural choices through their consequences for implementation and operation. ## Let’s talk about what comes next. We can start by understanding what needs to change in your CRM and define an ongoing engagement to carry the work through. [Discuss your CRM→](https://www.gonzalotorreras.com/contact/fractional?hsLang=en) Gonzalo Torreras ## Explore - [Work](https://www.gonzalotorreras.com/work?hsLang=en) - [About](https://www.gonzalotorreras.com/about?hsLang=en) - [Work together](https://www.gonzalotorreras.com/contact?hsLang=en) - [Website archive](https://www.gonzalotorreras.com/abandonware?hsLang=en) ## Connect - [LinkedIn](https://es.linkedin.com/in/gonzalotorreras) - [GitHub](https://github.com/GonzaloTorreras) - [Book a call ↗](https://www.gonzalotorreras.com/meetings/gonzalotorreras/hola?hsLang=en) ## Legal - [Legal and privacy](https://www.gonzalotorreras.com/legal?hsLang=en) - [Cookie policy](https://www.gonzalotorreras.com/cookies?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.gonzalotorreras.com/#website", "@type" : "WebSite", "name" : "Gonzalo Torreras", "publisher" : { "@id" : "https://www.gonzalotorreras.com/#person" }, "url" : "https://www.gonzalotorreras.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.gonzalotorreras.com/#person", "@type" : "Person", "name" : "Gonzalo Torreras", "sameAs" : [ "https://es.linkedin.com/in/gonzalotorreras", "https://github.com/GonzaloTorreras" ], "url" : "https://www.gonzalotorreras.com/about" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.gonzalotorreras.com/about#webpage", "@type" : "AboutPage", "breadcrumb" : { "@id" : "https://www.gonzalotorreras.com/about#breadcrumbs" }, "description" : "Gonzalo Torreras: experience in software development, global CRM architecture, technical team leadership and the HubSpot developer community.", "inLanguage" : "en", "isPartOf" : { "@id" : "https://www.gonzalotorreras.com/#website" }, "mainEntity" : { "@id" : "https://www.gonzalotorreras.com/#person" }, "name" : "About Gonzalo Torreras | CRM Architecture & Technical Leadership", "url" : "https://www.gonzalotorreras.com/about" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.gonzalotorreras.com/about#breadcrumbs", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.gonzalotorreras.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.gonzalotorreras.com/about", "name" : "About", "position" : 2 } ] } ```