Technical leadership grounded in engineering.

Selected years; spacing does not represent elapsed time.

1. 2025 CRM technical directionRentokil Initial Projects & Consulting

   Technical direction became my main focus in 2025

   Rentokil Initial

   Managing the shared CRM became my main focus, coordinating team priorities, data quality, access governance and the technical development of the platform.

2. 2022 CRM architectureRentokil Initial Projects & Consulting

   Collaboration began in 2022

   Rentokil Initial

   My responsibility grew from integrations and migration to CRM architecture, access governance and team priorities.

   Read the case ↗

   Programme outcome

   • 21 portals → 1 shared CRM
   • 52+ countries

   Consolidated by the team.

3. 2022 Website & consultingITONICS Projects & Consulting

   2022 · ITONICS

   Website development and technical consulting

   A complete HubSpot website focused on performance and maintainability, alongside technical consulting.

4. 2022 Advisory board memberHubSpot · CAB Community & Recognition

   2022 · HubSpot

   Member of HubSpot’s Customer Advisory Board

   Member of HubSpot’s Customer Advisory Board in 2022.

5. 2021 Speaker at Developer DayHubSpot · Virtual Community & Recognition

   2021 · Virtual

   Speaker at HubSpot Developer Day

   Speaker at the virtual edition of HubSpot Developer Day.

   Developer Day 2021 session ↗
6. 2020 Champion UserHubSpot Community & Recognition

   2020 · Recognition

   HubSpot Champion User

   Recognised as a HubSpot Champion User in 2020.

7. 2020 Theme Challenge winnerMost Comprehensive Theme Community & Recognition

   2020 · Leadstreet · Magazine Theme

   Award-winning Magazine Theme

   Category winner at the HubSpot Themes Challenge. My contribution covered architecture, HubSpot CMS frontend development and optimisation, alongside another developer and a designer at Leadstreet.

   View the award ↗
8. 2019 Extension co-creatorHubSpot Developer Projects & Consulting

   2019 · Co-created developer tool

   Co-creator of the HubSpot Developer extension

   Co-created to simplify debugging, cache management and recurring development tasks for people building on HubSpot.

   Mentioned on the HubSpot blog ↗
9. 2019 Speaker at Developer DayHubSpot · In person Community & Recognition

   2019 · In-person session

   Speaker at HubSpot Developer Day

   Presented my approach to multilingual websites in HubSpot, alongside development tips and techniques drawn from client work.

10. 2019 Champion UserHubSpot Community & Recognition

    2019 · Recognition

    HubSpot Champion User

    Recognised as a HubSpot Champion User in 2019.

11. ≈2017–2022 Champion Community Member≈2017–2022 Community & Recognition

    ≈2017–2022 · HubSpot

    Champion Community Member

    Sustained recognition over approximately five years for helping users and developers resolve technical questions in the public community and on Slack.

12. 2015 Partner collaborationLeadstreet Projects & Consulting

    Collaboration began in 2015

    Development with Leadstreet

    The collaboration grew from website delivery and solving platform limitations into broader process design and supporting other developers.

13. 2014 White-label developmentHubSpot partners Projects & Consulting

    Collaborations began in 2014

    White-label partner collaborations

    Technical services delivered under the brands of multiple HubSpot partners, contributing to their clients’ projects.

14. 2012 Independent developerFreelance practice Projects & Consulting

    Independent practice began in 2012

    Freelance development

    I began freelancing after learning HTML, CSS and JavaScript and developing my skills in PHP, WordPress and other CMS platforms. Full-stack projects led to a focus on frontend performance and maintainable code.