Global CRM consolidation with local autonomy.
A shared HubSpot environment serving more than 52 countries, with a common approach to data governance, access and platform development.
- countries on a shared CRM
- 52+
- portals consolidated
- 21 → 1
- Context
- Fragmented customer information, limited global visibility and high CRM costs across separate portals.
- Scope of work
- Integration design, participation in data migration, shared data architecture, modular permissions and technical leadership of the team responsible for the platform.
- Outcome
- 21 portals consolidated into one CRM, with improved visibility across markets, shared integrations and lower CRM costs.
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HubSpot development and ongoing technical direction.
Website delivery focused on frontend performance and maintainability, followed by an ongoing technical consulting relationship.
- Context
- A complete HubSpot website with a technical structure that could support continued development.
- Scope of work
- Frontend implementation and optimisation, with ongoing advice on platform requirements and architecture decisions.
- Outcome
- An optimised website and continued technical support for its evolution.
Extending HubSpot capabilities for client delivery.
A development collaboration with HubSpot partner Leadstreet, supporting client websites and the growth of its technical team.
- Context
- Client requirements that extended beyond the CMS capabilities available at the time, including multilingual support.
- Scope of work
- Website development, solutions to platform constraints, support for new developers and the design of client processes.
- Outcome
- Client implementations and technical practices that supported the agency’s expanding delivery capabilities.
